FIRST-YEAR MARKETING MANAGEMENT STUDENTS – ARE YOU READY FOR THE JOURNEY AHEAD?

Update thứ sáu, 03/07/2026

FIRST-YEAR MARKETING MANAGEMENT STUDENTS – ARE YOU READY FOR THE JOURNEY AHEAD?

Marketing is much more than advertising campaigns or eye-catching social media posts. It is about understanding customers, building strong brands, and turning ideas into real value.

At the International School of Business and Economics – FTU, the Marketing Management programme, delivered in partnership with the University of Northampton (UK), offers an international learning environment with a UK-designed curriculum and experienced lecturers who bring valuable industry insights into the classroom.

Throughout the programme, you will learn through projects, collaborate with classmates, engage with businesses, and tackle real-world marketing challenges. There will be exciting moments when your ideas are recognized and appreciated, as well as times when you find yourself brainstorming late into the night to meet deadlines.

Yet it is these experiences that will help you grow, build resilience, and prepare you for a highly competitive marketing industry.

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