Foreign Trade University - Faculty of International Education

Bachelor of Marketing Management Programme - Start Your Journey at Foreign Trade University, Get Ready for the International Environment

In an increasingly competitive market where consumer behaviour is changing rapidly, Marketing is not merely about communication activities, but also about understanding customers, building brands, and creating sustainable value for businesses.

The Bachelor of Marketing Management Programme, jointly offered by Foreign Trade University and the University of Northampton (United Kingdom), is designed for students who wish to access an international education in a dynamic, modern, and highly practical learning environment.

Students are equipped with a solid foundation in business and management knowledge while gradually developing specialised expertise in areas such as consumer behaviour, marketing communications, international marketing, digital marketing, advertising, and brand management. The teaching approach emphasises analytical thinking, teamwork, presentation skills, research, and the ability to address real-world business situations.

One of the programme's key highlights is that students can choose to complete their final year at Foreign Trade University or transfer to the University of Northampton, thereby broadening their learning experience and ability to adapt to an international environment.

Admission Requirements
• High school graduation;
• Meet the programme's English language requirements, with applicants entering the main academic programme required to have an IELTS score of 5.5 or an equivalent certificate;
• Admission based on application documents and an interview in accordance with regulations;
• Applicants who do not yet meet the English language requirements may participate in a language training programme before entering the main academic programme.

With the combination of the learning environment at Foreign Trade University, the academic programme of a UK university, and a practical career-oriented approach, the programme offers a suitable pathway for young people who are passionate about business and creativity and aspire to develop their careers in Marketing.

Admissions Registration and Consultation
Faculty of International Education – Foreign Trade University
91 Chua Lang, Lang Ward, Hanoi
Hotline: 0976 604 719 or 0975 010 039
Email: tuyensinh.kdtqt@ftu.edu.vn